Data-driven insights from analyzing 20,426+ local business websites across 16 states.
“45% of local businesses are invisible to Google's rich results — the enhanced listings with stars, hours, and contact info that get 58% more clicks.”
“Businesses with 500+ Google reviews are 24% more likely to have schema markup than businesses with under 25 reviews — but OG tags remain near-zero across all tiers.”
“When someone shares your church on Facebook, 93% of the time it shows a generic link with no preview image.”
“Across 8 western states and 6,673 trade businesses, only 3.5% are prepared for social media sharing.”
“LDS church websites have 89% schema markup adoption — more than triple the rate of Baptist churches in the same four states.”
“Salt Lake City contractors average 1,115 Google reviews — 16x more than West Valley City businesses just 15 minutes away.”
“Wyoming roofers average just 19 Google reviews while Nebraska roofers average 121 — a 6x gap that directly impacts who shows up in local search.”
“Boise contractors average 454 Google reviews but only 31 are listed — while Meridian has 145 contractors averaging just 275 reviews each.”
“One-third of Wyoming contractors are invisible to Google's rich results, and nearly half don't have SSL.”
“Fort Collins HVAC companies are nearly twice as likely to be found on Google as their Pueblo counterparts.”
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