First to Google. Now to AI.
Here's what's happening right now in your area:
Someone's furnace dies at 11 PM in January. They grab their phone.
Five years ago, they typed "emergency HVAC repair near me" into Google.
Today? They ask ChatGPT. Or Siri. Or that Google AI thing at the top of search results.
"Find me a reliable HVAC company in your area that can come tonight"
Is the AI recommending you?
Pull up your website on your phone right now. Count to five.
If it's not fully loaded by three... Google noticed.
Every major search engine runs a test called Lighthouse. It scores your site from 0-100 on speed, accessibility, and mobile experience.
You're not being filtered out because of bad SEO keywords. You're being filtered out because your site loads like it's 2014 and Google has moved on.
What's slowing you down:
The customer searching for "emergency HVAC repair near me" doesn't see any of this. They just see your competitor instead.
This is the one nobody's talking about.
ChatGPT has 200 million weekly users. Perplexity. Google's AI Overviews. Apple Intelligence. These aren't replacing Google... they're sitting on top of it.
When someone asks an AI "who's the best your business in your area," the AI pulls from:
If your site doesn't have clean, crawlable content... if your business information isn't marked up in a way AI can parse... if your pages are thin or duplicate...
You literally don't exist to these systems.
The AI will confidently recommend your competitor. Not because they're better. Because their website told the AI what they do, where they do it, and why they're qualified.
Yours didn't.
Treats speed as an afterthought. They build something that looks nice, THEN try to optimize it. That's like building a house on sand and hoping the foundation holds.
Ignores AI entirely. Still optimizing for 2019 Google. Keywords. Backlinks. Meta descriptions. All important... but AI search works differently.
Don't understand the mechanism. They treat symptoms. We treat the cause.
Here's what we build differently at Atlantis.
We don't start with a template and try to speed it up.
We start with raw performance. Hand-coded. Zero bloat. Every image optimized. Every script justified.
GEO: Generative Engine Optimization
Every page we build includes structured data that AI systems understand:
Your competitors built websites for humans.
We build websites for humans AND the machines that send them to you.
Most agencies start with WordPress and try to speed it up. We start from scratch and build fast from the ground up.
No WordPress, no page builders, no 47 plugins. Just clean, purpose-built code that loads instantly.
Every image compressed, converted to WebP/AVIF, and lazy-loaded. Your hero image loads in 50KB, not 5MB.
Your site served from 300+ global locations. Visitors in Casper get Wyoming-fast speeds.
Above-the-fold content renders before anything else downloads. First paint under 500ms.
JavaScript deferred. Fonts preloaded. Third-party scripts eliminated or sandboxed.
The Result?
Your website loads before your competitor's even starts. Google notices. Your visitors notice. Your phone starts ringing.
A fast website alone won't get you calls. You need to dominate Google Business Profile too. Here's exactly how we do it.
Every field filled, every category selected, business hours, service areas, and attributes all configured for maximum visibility.
High-quality images of your team, work, and location. Google rewards businesses with 10+ photos with 35% more clicks.
Automated follow-up sequences that turn happy customers into 5-star reviews. More reviews = higher map pack ranking.
Your NAP (Name, Address, Phone) consistent across 50+ directories. Inconsistency kills rankings.
Fresh content signals to Google you're active. We handle posting so you can focus on jobs.
Pre-populate common questions with keyword-rich answers. Customers get info faster, you rank higher.
Every day your site scores 42 on Lighthouse is another day Google buries you.
Every day without proper schema markup is another day AI sends calls to your competitor.
The phone that should be ringing? It's ringing somewhere else.
Two Questions:
At $2,000 per job, you need 3 extra jobs to break even. That's one good week.
local businesses ranking on page 1 are getting 10-20 calls per month from Google alone.
You're leaving $150,000+ on the table every single year because your website loads slow and AI doesn't know you exist.
The Guarantee:
If we can't hit 99+ Lighthouse on delivery, we keep working until we do. No extra charge.
Book a 15-minute call. We'll pull your current Lighthouse score live, show you exactly where you're losing visibility, and tell you honestly if we can help.
If we can't improve your situation, I'll tell you. No pitch. No pressure.