Wyoming Machinery
Full-scale B2B website rebuild for Wyoming's authorized CAT dealer
Ground-up Astro 5 rebuild of wyomingcat.com — a $200M+ revenue heavy equipment dealer.
The site consolidates four brands (Wyoming Machinery, Wyoming Rents, DSS/Dragline Service, Power Systems) into a unified platform with live inventory integration, interactive territory maps, equipment comparison tools, and financing calculators. Built for performance: 99 Lighthouse score, sub-2s LCP, zero CLS — a massive improvement from the legacy site's 32/100 mobile score.
Client
Wyoming Machinery Company
Industry
Heavy Equipment
Year
2026
Deliverables
Performance
The Challenge
Wyoming Machinery's legacy WordPress site scored 32/100 on mobile PageSpeed with an 11.3-second LCP. Equipment model pages were missing entirely, costing 75,000+ search impressions. The site had no structured data, no inventory integration, and no way to capture leads at the point of interest.
The Solution
We rebuilt the site from scratch with Astro 5 SSR and React islands. The new architecture supports four brands under one domain, pulls live inventory from the Sandhills API, and enriches each listing with Cat model specs, financing estimates, and contextual quote forms. Interactive tools — territory map, equipment comparison, RPO calculator — drive engagement and qualified leads.
The Results
- ✓ 99 PageSpeed Performance (from 32)
- ✓ 2.0s LCP (from 11.3s)
- ✓ 246 indexed URLs (from ~40)
- ✓ 30+ equipment model pages
- ✓ 7 city-specific rental pages
- ✓ Zero CLS — no layout shift
Results
99 PageSpeed Performance (from 32)
2.0s LCP (from 11.3s)
246 indexed URLs (from ~40)
30+ equipment model pages
Zero CLS — no layout shift