Genesis: In the Beginning
A comprehensive illustration system and brand identity for a multi-week sermon series exploring the book of Genesis.
Highlands Church commissioned a comprehensive visual identity for their multi-week journey through Genesis. The creative direction balances ancient themes with contemporary design—distressed typography evokes weathered biblical manuscripts while circular illustrations represent the cyclical nature of creation.
I designed an 8-part illustration system depicting key Genesis narratives: the separation of light and darkness, creation of the firmament, emergence of land and sea, celestial bodies, birds and sea creatures, land animals, and humanity. Each illustration uses concentric circles to create a cohesive visual language while maintaining distinct imagery for each sermon.
The brand system extends across print materials, projection graphics, social media assets, and environmental signage—creating an immersive experience that reinforces the sermon content throughout the series.
Client
Highlands Church
Industry
Religious Organization
Year
2024
Deliverables
Results
8-part illustration system covering all creation days
Cohesive visual language across print, digital, and environmental
Custom typography treatment with distressed texture