Branding
Lucky Dragon
A collectible ecosystem that turned crisis into opportunity.
When a serial number controversy threatened to derail the product launch, I transformed it into a marketing opportunity with the 888 giveaway campaign. Then I designed the entire Lucky Dragon ecosystem—branding, packaging, weekly limited-release color bars that sell out consistently.
The "Lucky" concept, 888 piece design, and collector engagement strategy all originated from my vision.
Client
Scottsdale Mint
Industry
Precious Metals
Deliverables
Brand Identity Packaging Design Marketing Campaign Email/SMS Strategy