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Product Photography

Alien Coin Series

Complete creative direction for a premium 6-coin collectible program—from product concept through multi-channel marketing launch.

Scottsdale Mint expanded their popular Alien series with a striking new design: a grey alien portrait emerging through a dimensional portal. As Creative Lead, I owned the project from initial concept through market launch.

I collaborated with an illustrator to develop the source artwork, then coordinated with sculptors, die creators, and production teams to translate the 2D design into struck coinage. The series spans 6 SKUs across silver and gold, including pieces with rhodium plating, antique finishing, and color proof editions featuring glow-in-the-dark UV ink that illuminates the alien's eyes.

I designed the complete visual identity—logo, packaging system, and Certificates of Authenticity—establishing a cohesive brand world that elevates the collectible experience. Product photography places each coin in dramatic cosmic environments with precision lighting that captures sculptural relief and the signature UV-reactive green eyes.

Alien coin series collection

Client

Scottsdale Mint

Industry

Precious Metals & Collectibles

Year

2023

Deliverables

Brand Identity Logo Design Packaging Design Certificate of Authenticity Product Photography Art Direction Photo Retouching Email Campaign SMS Campaign Social Media Assets Web Banners

Videos

Alien Coin Series Reveal

UV Glow Feature Showcase

Alien coin front design
Alien coin reverse design
UV reactive feature demonstration
Coin detail close-up
Complete set display

Results

6-coin product line launched across silver and gold variants

Complete brand system: logo, packaging, and Certificates of Authenticity

Full product photography suite for web, email, and social

Multi-channel launch campaign: email, SMS, paid social, organic